asphodelimago:

why-animals-do-the-thing:

funnyfoxes55:

why-animals-do-the-thing:

pugsarelub:

lostbetweenthenotes:

pugsarelub:

Do you love Old Friends Senior Dog Sanctuary? Do you shop on Amazon?

If you enjoy the heartwarming photos of happy, healthy elderly pups at Old Friends Senior Dog Sanctuary, there is a really special way for you to support this non-profit group’s continued care for elderly dogs. And it’s extremely simple.

All you have to do is shop on Amazon through this special link.

That’s it.

By using this link to access Amazon, whenever you make a purchase, eight percent (8%) of your purchase goes toward the Sanctuary at no additional cost to you. The process is completely transparent on the customer’s end–you’ll see no price hikes, additional taxes, or anything different about your experience other than a longer URL in your address bar. Amazon simply takes 8% of the funds they receive from your purchase and gives it to the Sanctuary as a donation.

This is a simple, easy, no-additional-cost way for you to shop Amazon as you normally do, but also give back to the Sanctuary and help keep the old pups healthy, happy, and safe. They are non-profit and run entirely through donations, so they could use our help.

I recommend that you replace any bookmark for Amazon with their special link instead, or make a bookmark with that link, so that you will shop through it by default.

This is easy. Beyond making sure you use the link, it requires no additional action on your end.

Lend a paw and help our Old Friends out!

Amazon donates .5%, not 8%. (And for “eligible purchases” whatever that means.)

Not true! Only the Amazon Smile program donates 0.5%, but this is not Amazon Smile. The Old Friends’s Facebook page notes this in their post  and the comments!

So just to clarify, they do indeed receive 8%! Thank you!

This seems pretty cool! I think it’s legit, but I can’t figure out why they get such a high percent donated. Can anyone with more knowledge contribute?

I’m an little confused, are u looking a gift horse in the mouth? Or do u suspect something sneaky here?

I’m mostly curious what the system that’s been worked out is. Partially because it seems like a lot of money for Amazon to donate, and I would worry a bit that there’s some hidden catch for the donators or the sanctuary, and partially because I want to know how it works because it’s an awesome setup that other non-profits could maybe utilize.

@why-animals-do-the-thing

Looks like they’re probably using Amazon’s affiliate program: https://affiliate-program.amazon.com/

Basically, they’re getting paid advertising rates, not charitable donation rates. 

These links are valuable as hell to Amazon - the affiliates only get paid if a customer clicks through, then buys something on Amazon within 24 hours. That’s like the gold standard for advertising - better than clickthrough rates, and way better than “number of eyeballs”.

And even better, because it’s affiliated with something that customers already want to support, Amazon looks good and generous.

There are a couple catches:

- After clicking the link, the purchase only counts if you buy something within 24 hours. 

- Only your first purchase after clicking the link counts; you need to click again to make subsequent orders count.

- It’s not “8%” - it’s “up to 8%”. Amazon gives more money if a link gets lots of users, and it gives more money for products it really wants to promote.

- The 8% is also 8% of Amazon’s profit, not the amount you paid. 

But… Yeah, I’m not an expert, but this seems pretty legit. They’re essentially just paying for banner ads. Banner ads that only cost money if they work, and which people find way less annoying than popups.