Sharon Choksi, founder Girls Will Be, decided to do something about the lack of options for girls. She said the inspiration for her new line of clothing, came from her daughter and niece, Maya and Grace, who wanted to wear clothing that wasn’t frilly, “nothing with bows” and absolutely “NO sparkles.” They were interested in “climbing trees, building LEGO creations, and playing with cars and trucks,” Choksi said.
Op of this is a terf, so I’m reposting this in case anyone was interested!